Preheat the oven to 325°F
Line an 8X8" square baking pan with parchment (this is optional but I like to do it as it makes cutting and lifting way easier); set aside.
In a small bowl, mix graham crumbs, melted butter, flour and brown sugar together and press down into prepared pan; bake for 10 minutes (will be puffed and golden); remove from oven and set aside,
In another bowl, mix together coconut and condensed milk and spread evenly over crust: bake for 30 minutes (edges will be brown).
Meanwhile, in the bowl of a stand mixer, beat 1/4 cup butter/margarine until light and fluffy. Beat in icing sugar and cherry juice and beat until combined.
Spread icing on cooled bars and refrigerate to harden. Cut into squares and serve!